Travis ScottĀ has teamed up with PlayStation to become a strategic creative partner for the Sony gaming brand. The partnership follows the Billboard record-breaking artistās popular collaboration withĀ McDonaldās, which launched itsĀ Travis Scott MealĀ in September.
āIām really looking forward to being able to showcase everything that Cactus Jack has worked on with Sony and the PlayStation team,ā Scott said in a press statement. āMost importantly Iām excited to see how the PlayStation fans and family respond, and I look forward to running some games with everybody very soon!ā
Scottās new gig explains how he got his hands on aĀ PlayStation 5Ā before itās officially been released. PlayStation praised him for his ādeep knowledge and fond memoriesā of the brand and its products in anĀ announcementĀ on Friday (October 23).
āTravis is an artist who is incredibly innovative, constantly surprising, and continues to push boundaries, very much like the PlayStation brand ā so we think this is a perfect fit,ā the brand said. āWhen we embarked on this collaboration, the most important thing was to keep it as open as possible, to allow space to explore interesting, creative ideas.ā
Scottās deal with PlayStation deepens his ties with the Sony Corporation. Heās already signed toĀ Epic Records, which is a subsidiary of Sony Music.
The multi-platinum selling rapper and PlayStation launched their partnership by releasing a promotional video for theĀ PS5. The clip adds to the hype for the new gaming system, which is scheduled to be released on November 12.
Watch the promo below.